{"id":2394,"date":"2020-08-14T17:49:16","date_gmt":"2020-08-14T20:49:16","guid":{"rendered":"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/?page_id=2394"},"modified":"2020-08-16T16:47:40","modified_gmt":"2020-08-16T19:47:40","slug":"museweb2019","status":"publish","type":"page","link":"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/museweb2019\/","title":{"rendered":"MuseWeb 2019 Boston"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a target=\" _blank\" rel=\"nofollow\" href=\"https:\/\/mw19.mwconf.org\/session\/how-to-web-writing-for-museums\/\" aria-label=\"webwriting\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/webwriting-1024x575.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/webwriting-1024x575.jpg 1024w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/webwriting-300x169.jpg 300w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/webwriting.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-tabs style_default switch_click accordion type_togglable has_scrolling\" style=\"--sections-title-size:inherit\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section active\" id=\"o2fb\"><button class=\"w-tabs-section-header active with_icon\" aria-controls=\"content-o2fb\" aria-expanded=\"true\"><i class=\"fas fa-podium\"><\/i><div class=\"w-tabs-section-title\">How-To Session<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-o2fb\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Web writing for museums: Analyzing principles and best writing practices for digital media through the \u201cWise Stones (Pedras Sabidas) Accessible Circuit\u201d case study<\/h4>\n<p>Museum communication professionals have developed theories and knowledge about museum texts and institutional discourse. However, over the past decades, the digital revolution has brought about deep changes in our behavior with respect to written words in digital support. Such support can be found not only on the web (virtual museums and institutional websites), but also in exhibit facilities, through interactive interfaces, apps, QR Codes and other digital media that form our contemporary exhibits. This requires a change in current writing paradigms toward the best ways to impart knowledge in museums and over the Internet. Therefore, the various players responsible for museum texts (curators, museologists, historians etc.) are now required to master several previously non-existent skills. In this work we want to discuss writing in museums starting from digital support, both for the web and for interactive exhibitors. We created writing guidelines based on new web writing techniques and current demands, without prejudice to the primary functions of a museum. As an example of our reflections, we intend to study the case of the Project \u201cWise Stones (Pedras Sabidas) Interactive Exhibitors\u2019 Accessible Circuit\u201d, which is a roadmap consisting of accessible digital interfaces, exposed at the Mines and Metal Museum (MM Gerdau) in the City of Belo Horizonte, Brazil. This Project received an award from the Ibermuseus Program in 2016. In this work we analyze, therefore, the written production both of the project\u2019s website and of the interactive interfaces\u2019 content, exemplifying, through the Wise Stones Accessible Circuit, that which we define as \u201cexhiwriting\u201d (digital exhibition writing). This is a proposal of web writing principles for museums, encompassing the best writing practices for social media and for the web, without giving up the sophistication and depth required by museum communication, thus fulfilling our museums\u2019 social function.<\/p>\n<p><b>Published paper:<\/b>\u00a0<a href=\"https:\/\/mw19.mwconf.org\/paper\/web-writing-for-museums-analyzing-principles-and-best-writing-practices-for-digital-media-through-the-case-study-wise-stones-pedras-sabidas-accessible-circuit\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/mw19.mwconf.org\/paper\/web-writing-for-museums-analyzing-principles-and-best-writing-practices-for-digital-media-through-the-case-study-wise-stones-pedras-sabidas-accessible-circuit\/<\/a><\/p>\n<p><strong>Prezi Presentation:<\/strong> <a href=\"https:\/\/prezi.com\/view\/Fv39AswMWYcQqksmxo8R\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/prezi.com\/view\/Fv39AswMWYcQqksmxo8R\/<\/a><\/p>\n<p><strong>PDF Presentation:<\/strong> <a href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/Web-writing-for-museums-Ana-Cecilia-MuseWeb2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Web writing for museums &#8211; Ana Cec\u00edlia &#8211; MuseWeb2019<\/a><\/p>\n<\/div><\/div><div class=\"w-image align_center\"><a target=\" _blank\" rel=\"nofollow\" href=\"https:\/\/mw19.mwconf.org\/proposal\/web-writing-for-museums-analyzing-principles-and-best-writing-practices-for-digital-media-through-the-study-of-the-case-pedras-sabidas-wise-stones-accessible-circuit\/\" aria-label=\"web-writing-no-MuseWeb-768x768\" class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/web-writing-no-MuseWeb-768x768-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/web-writing-no-MuseWeb-768x768-1-300x300.jpg 300w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/web-writing-no-MuseWeb-768x768-1-150x150.jpg 150w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/web-writing-no-MuseWeb-768x768-1.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"i4c6\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-i4c6\" aria-expanded=\"false\"><i class=\"fas fa-landmark\"><\/i><div class=\"w-tabs-section-title\">Wise Stones Project (Mines and Metal Museum &#8211; MM Gerdau)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-i4c6\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The project \u201cWise Stones (<em>Pedras Sabidas<\/em>) Interactive Interface Accessible Circuit\u201d is a roadmap consisting of four accessible digital interfaces, exposed permanently in the various floors of the <a href=\"http:\/\/www.mmgerdau.org.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mines and Metal Museum (MM Gerdau)<\/a> in the City of Belo Horizonte, Brazil. During the visit, which does not have to be previously scheduled, patrons can touch and handle multiple samples of original museum pieces interactively enhanced by audio information, texts, zoomed images of the samples and sign language, intended to provide access to all visitors, anytime. Noteworthy is the fact that the audio information was developed in collaboration with blind and visually impaired participants, who, during a focus group session, pointed out what they can sense while touching the geological samples.\u00a0The project originated from the master\u2019s work of one of the authors, Roberto Vaz (Portugal), in partnership with the laboratory <a href=\"https:\/\/webmuseu.org\/lavmuseu\/\" target=\"_blank\" rel=\"noopener noreferrer\">LavMUSEU\/UFMG<\/a>, coordinated by Professor Ana Cec\u00edlia Rocha Veiga (Brazil). The prototype, developed in the initial stage, had good acceptance from both normal-sighted and visually impaired visitors, furthering the development of an international joint effort for research between UFMG, the museum and the <a href=\"http:\/\/portal3.ipb.pt\/index.php\/pt\/ipb\" target=\"_blank\" rel=\"noopener noreferrer\">Bragan\u00e7a Polytechnic Institute (IPB)<\/a>, in Portugal, through Professor Paula Odete Fernandes.<\/p>\n<p><strong>Wise Stones Website (Portuguese)<\/strong>: <a href=\"https:\/\/webmuseu.org\/mmgerdau-pedras-sabidas\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/webmuseu.org\/mmgerdau-pedras-sabidas\/<\/a><br \/>\n<strong>Wise Stones Website (English): <\/strong><a href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/\">https:\/\/webmuseu.org\/mmgerdau-wise-stones\/<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"c02c\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-c02c\" aria-expanded=\"false\"><i class=\"fas fa-images\"><\/i><div class=\"w-tabs-section-title\">Tainacan (Brazillian Platform for WordPress &#8211; Collection Management System)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-c02c\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"http:\/\/tainacan.org\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tainacan<\/a> is a platform consisting of free WordPress tools (theme and plugin) allowing the management and development of digital collections to be done as easily as blog posting, and meeting all requirements of a professional platform for museum collections. Tainacan has a GitHub open code, managed by MediaLab at the Federal University of Goi\u00e1s (UFG), having the Brazilian Ministry of Culture and the Brazilian Museums Institute (IBRAM) as partners. This is, in our opinion, one of today\u2019s most promising specific initiatives for cultural collections, especially for having WordPress as a starting point. Tainacan benefits from each WordPress improvement or additional functionality. Along with <a href=\"https:\/\/omeka.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Omeka<\/a>, <a href=\"https:\/\/www.collectiveaccess.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Collective Access<\/a> and <a href=\"http:\/\/www.collectionspace.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Collection Space<\/a>, Tainacan is being tested and evaluated, by means of a survey-action and usability tests, in the \u201cVirtual Museums Cultural Blogs\u201d project, maintained by <a href=\"https:\/\/webmuseu.org\/lavmuseu\/\" target=\"_blank\" rel=\"noopener noreferrer\">LavMUSEU\/UFMG<\/a>.<\/p>\n<p><strong>Online collections developed under Tainacan:<\/strong> <a href=\"http:\/\/tainacan.museudoindio.gov.br\/colecao\/adorno-de-materiais-ecleticos-indumentaria-e-toucador\/#\/?view_mode=masonry&amp;perpage=12&amp;paged=1&amp;order=DESC&amp;orderby=creation_date&amp;fetch_only%5B0%5D=thumbnail&amp;fetch_only%5B1%5D=creation_date&amp;fetch_only%5B2%5D=author_name&amp;fetch_only%5B3%5D=title&amp;fetch_only%5B4%5D=description&amp;fetch_only%5Bmeta%5D%5B0%5D=0&amp;taxquery%5B0%5D%5Btaxonomy%5D=tnc_tax_543&amp;taxquery%5B0%5D%5Bterms%5D%5B0%5D=300&amp;taxquery%5B0%5D%5Bcompare%5D=IN\" target=\"_blank\" rel=\"noopener noreferrer\">Indians Museum<\/a>, <a href=\"http:\/\/mhn.acervos.museus.gov.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">National Historical Museum<\/a>.<\/p>\n<\/div><\/div><div class=\"w-slider style_none fit_scaledown nav_dots count_4\"><div class=\"w-slider-h\" aria-hidden=\"true\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"488\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/veiga.fig1_-1024x488-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"492\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/tainacan_objeto-1024x492-1.png\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"499\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/tainacan_exemplos-1024x499-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"497\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/tainacan_item-1024x497-1.png\"><span data-alt=\"\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/veiga.fig1_-1024x488-1.jpg\" width=\"1024\" height=\"488\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;bullets&quot;,&quot;autoScaleSliderWidth&quot;:1024,&quot;autoScaleSliderHeight&quot;:488}'><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"m1d5\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-m1d5\" aria-expanded=\"false\"><i class=\"fas fa-comments\"><\/i><div class=\"w-tabs-section-title\">WhatsApp Monitor (Brazillian monitoring tool for social media)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-m1d5\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"http:\/\/www.monitor-de-whatsapp.dcc.ufmg.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp Monitor<\/a> is a social media monitoring tool developed by Locus\/UFMG (Social Communication Laboratory &#8211; <a href=\"http:\/\/www.eleicoes-sem-fake.dcc.ufmg.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fake News-Free Election Project<\/a>), allowing message ranking, links, videos and images forwarded in politically-oriented public Whatsapp groups. That tool was used by <a href=\"https:\/\/www.lavmuseu.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">LavMUSEU\/UFMG<\/a> to monitor museum-related fake news during Brazil\u2019s 2018 election period.<\/p>\n<blockquote>\n<p><strong>How it works?<\/strong> This system shows the most shared image, video, audio, messaging, and URLs content across over 300 WhatsApp public groups daily. Such groups are open groups, accessible through invitation links that are published on websites well as on various social networks like Facebook and Twitter. In this way, this system view of which images, memes and news were more frequent in the chats of the Brazilians. We hope that this system will make all information shared by Brazilians in public WhatsApp groups more transparent. To identify images with inappropriate content, we use the <a href=\"https:\/\/yahooeng.tumblr.com\/post\/151148689421\/open-sourcing-a-deep-learning-solution-for\" target=\"_blank\" rel=\"noopener noreferrer\">Yahoo Open NSFW Model<\/a>, considering as improper all images with a score higher than 0.8, as suggested by the authors.\u00a0 (Source: <a href=\"http:\/\/www.monitor-de-whatsapp.dcc.ufmg.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp Monitor Demo<\/a>)<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"da18\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-da18\" aria-expanded=\"false\"><i class=\"fas fa-hashtag\"><\/i><div class=\"w-tabs-section-title\">BuzzSumo (Content analyzer tool)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-da18\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BuzzSumo<\/a> is a tool that allows the analysis of the best-performing content for a given topic. This content analyzer provides a list that ranks the content mentioning a specific term to be queried. It presents how many shares and\/or how much engagement a given content obtained on Facebook, Twitter, Pinterest and Reddit. It also provides the number of articles analyzed, total engagement, average engagement, among other detailed statistics. The search can be refined by date, country, language, filter domains, content type, word count and publisher size. In addition to the content analyzer, BuzzSumo includes other features, such as influencer analyzer, trend identifier in news and monitoring tools (brand mentions, competitor mentions, content from a website, backlinks etc). The search for the term \u201cmuseums\u201d on BuzzSumo pointed to <a href=\"https:\/\/www.bbc.com\/news\/world-latin-america-45392668\" target=\"_blank\" rel=\"noopener noreferrer\">an article in BBC about the fire in Rio de Janeiro\u2019s National Museum<\/a> as the first topic with most engagement past year.<\/p>\n<\/div><\/div><div class=\"w-slider style_none fit_scaledown nav_dots count_5\"><div class=\"w-slider-h\" aria-hidden=\"true\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"472\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/buzzsumo1-1024x472-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"475\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/buzzsumo2-1024x475-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"505\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/buzzsumo3-1024x505-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"469\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/buzzsumo5-1024x469-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"470\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/buzzsumo7-e1553534284116-1024x470-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/buzzsumo1-1024x472-1.jpg\" width=\"1024\" height=\"472\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;bullets&quot;,&quot;autoScaleSliderWidth&quot;:1024,&quot;autoScaleSliderHeight&quot;:472}'><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"g272\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-g272\" aria-expanded=\"false\"><i class=\"fas fa-link\"><\/i><div class=\"w-tabs-section-title\">CrowdTangle (Monitoring tool for social midia)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-g272\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.crowdtangle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CrowdTangle<\/a> is a platform that allows internet content tracking, taking social performance measures and identifying digital influencers. The free resource currently available to the general public consists of a Chrome Extension showing the number of Facebook interactions and top referrals (number of times posted, total interactions and total followers, with a segmented list of followers). The data can be downloaded in Excel worksheet format. This is one of the research tools used by <a href=\"https:\/\/www.lavmuseu.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">LavMUSEU\/UFMG<\/a> in benchmarking and content results analysis.<\/p>\n<\/div><\/div><div class=\"w-slider style_none fit_scaledown nav_dots count_5\"><div class=\"w-slider-h\" aria-hidden=\"true\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"527\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/masp_ct-1024x527-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"533\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/british_ct-1024x533-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"532\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/louvre_ct-1024x532-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"532\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/met_ct-1024x532-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"527\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/prado_Ct-e1553536621842-1024x527-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/masp_ct-1024x527-1.jpg\" width=\"1024\" height=\"527\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;bullets&quot;,&quot;autoScaleSliderWidth&quot;:1024,&quot;autoScaleSliderHeight&quot;:527}'><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ba9b\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-ba9b\" aria-expanded=\"false\"><i class=\"fas fa-search\"><\/i><div class=\"w-tabs-section-title\">Google Ngram Viewer (Online search engine)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-ba9b\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/books.google.com\/ngrams\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ngram Viewer<\/a> is an online search engine allowing users to view the comparative frequency of words in books stored on Google Books. It presents the results in graphs and reports. In the process of text writing for museums and their websites, this tool helps in the selection of terms according to their frequency over time, as well as in evaluating the need for further clarification of rarely used expressions.<\/p>\n<\/div><\/div><div class=\"w-slider style_none fit_scaledown nav_dots count_4\"><div class=\"w-slider-h\" aria-hidden=\"true\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"498\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/webmuseum_gn-1024x498-1.png\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"494\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/webwriting_gn-1024x494-1.png\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"497\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/accessibility_gn-1024x497-1.png\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"507\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/museum_gn-1024x507-1.png\"><span data-alt=\"\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/webmuseum_gn-1024x498-1.png\" width=\"1024\" height=\"498\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;bullets&quot;,&quot;autoScaleSliderWidth&quot;:1024,&quot;autoScaleSliderHeight&quot;:498}'><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"v071\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-v071\" aria-expanded=\"false\"><i class=\"fas fa-plug\"><\/i><div class=\"w-tabs-section-title\">Yoast SEO (WordPress Plugin)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-v071\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO<\/a> is a <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a> plugin that helps the content producer to prepare texts that meet the SEO (search engine optimization) requirements. Yoast SEO\u2019s features include, among others: text analysis reports within the SEO standards, XML sitemaps functionality, canonical URLs and title\/meta description templating. Yoast SEO was used in the optimization of the Wise Stones website, especially the content\u2019s superficial layers (Post it, Fast Text), in accordance with our proposal of a Web Writing for Museums (Exhiwriting) model.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/yoast_seo-1024x483.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/yoast_seo-1024x483.png 1024w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/yoast_seo-300x142.png 300w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/yoast_seo-1500x708.png 1500w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/yoast_seo.png 1579w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"t55f\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-t55f\" aria-expanded=\"false\"><i class=\"fas fa-keyboard\"><\/i><div class=\"w-tabs-section-title\">TextExpander (Writing tool)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-t55f\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/textexpander.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TextExpander<\/a> is a tool allowing the expansion of texts by means of snippets. A snippet is a user-customized content through which abbreviations can be typed and automatically expanded into a text. Therefore, short abbreviations expand into words, emails or any other texts according to the user\u2019s needs. Museums can use TextExpander to optimize communication with the public, especially through e-mails and social media. Since this tool allows the creation of templates, it can also be used in the production of standard content for museum blogs, such as texts announcing frequently repeated events, undergoing a few alterations such as date and event promoter.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/textexpander-1024x666.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/textexpander-1024x666.png 1024w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/textexpander-300x195.png 300w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/textexpander.png 1105w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"re66\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-re66\" aria-expanded=\"false\"><i class=\"fas fa-calendar-alt\"><\/i><div class=\"w-tabs-section-title\">Collabtive (Management tool)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-re66\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"http:\/\/collabtive.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Collabtive<\/a> is a web-based project management software, an open-source option to other tools such as <a href=\"https:\/\/basecamp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Basecamp<\/a>. Some of Collabtive\u2019s features include, among others: projects, milestones, task lists, members with user profiles, role-based permission management, messaging, time tracking, reports, notifications and calendars. Collabtive, available in 39 languages, was the project management software used for the research work \u201cIT in High-Complexity Museums\u201d, the international agreement that gave life to the Wise Stones Accessible Circuit.<\/p>\n<\/div><\/div><div class=\"w-slider style_none fit_scaledown nav_dots count_5\"><div class=\"w-slider-h\" aria-hidden=\"true\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"738\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/collabtive1-1024x738-1.png\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1022\" data-rsh=\"504\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/collabtive2.png\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"597\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/collabtive3-1024x597-1.png\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"456\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/collabtive4-1024x456-1.png\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"528\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/collabtive5-1024x528-1.png\"><span data-alt=\"\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/collabtive1-1024x738-1.png\" width=\"1024\" height=\"738\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;bullets&quot;,&quot;autoScaleSliderWidth&quot;:1024,&quot;autoScaleSliderHeight&quot;:738}'><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"p443\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-p443\" aria-expanded=\"false\"><i class=\"fas fa-tasks\"><\/i><div class=\"w-tabs-section-title\">Todoist (Management tool)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-p443\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/todoist.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Todoist<\/a> app works as a personal task manager, allowing teamwork as well. Todoist\u2019s features include, in addition to those traditionally observed in the most important to-do apps, the addition of tags to the tasks, providing them with context (e-mail, cell, specific locations, teams etc.). That functionality becomes especially useful in the adoption of the GTD methodology (<a href=\"https:\/\/gettingthingsdone.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get Things Done<\/a>, by David Allen). Additional resources, such as georeferenced reminders, facilitate management routine. For example, when the user enters the museum, notices will be given on the tasks to be performed there. Todoist presents various features integrated with other software programs, such as the excellent time tracker <a href=\"https:\/\/toggl.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Toggl<\/a>. This is an efficient and complete personal organization tool, used by the coordination of <a href=\"https:\/\/www.lavmuseu.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">LavMUSEU\/UFMG<\/a>.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/todoist-1024x676.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/todoist-1024x676.png 1024w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/todoist-300x198.png 300w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/todoist.png 1196w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"zc7b\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-zc7b\" aria-expanded=\"false\"><i class=\"fas fa-project-diagram\"><\/i><div class=\"w-tabs-section-title\">Trello (Management tool)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-zc7b\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trello<\/a> is a web-based collaboration software that allows the creation of boards, lists and cards, organizing projects by stage, team or task type (for example: to do, in progress, concluded). Some of Trello\u2019s features include, among others: projects, task lists, members with user profiles, messaging and notifications. This is a simple and visual way to organize a text, website or exhibit. Trello has been used by <a href=\"https:\/\/www.lavmuseu.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">LavMUSEU\/UFMG<\/a> and by the Minas Gerais State Culture Secretariat to manage the development of the MG Museums Web Portal (MG &#8211; Minas Gerais State, Brazil).<\/p>\n<\/div><\/div><div class=\"w-slider style_none fit_scaledown nav_dots count_3\"><div class=\"w-slider-h\" aria-hidden=\"true\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"606\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/trello1-1024x606-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"616\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/trello2-1024x616-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"583\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/trello3-1024x583-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/trello1-1024x606-1.jpg\" width=\"1024\" height=\"606\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;bullets&quot;,&quot;autoScaleSliderWidth&quot;:1024,&quot;autoScaleSliderHeight&quot;:606}'><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"v11f\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-v11f\" aria-expanded=\"false\"><i class=\"fas fa-paperclip\"><\/i><div class=\"w-tabs-section-title\">OneNote (Digital notebook)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-v11f\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"http:\/\/onenote.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OneNote<\/a> is a digital notebook, similar to <a href=\"https:\/\/evernote.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Evernote<\/a>, divided into sections and pages, with a structure very similar to that of a website, facilitating its use in the production and storing of web content. This application software allows the team members\u2019 collaboration, pointing to new alterations in the pages\u2019 content, identified by author. OneNote\u2019s features include, in addition to those already mentioned: recording audio notes, inserting online videos, adding files, saving web content with a single click, drawing and text recognition in images, among others. OneNote has been used in the Wise Stones Website as a database for the project\u2019s references and as content backup of the online guidebook. OneNote is also being used in the collaboration and text production for the MG Museums Web Portal.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/onenote-1-1024x538.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/onenote-1-1024x538.jpg 1024w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/onenote-1-300x158.jpg 300w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/onenote-1-1500x788.jpg 1500w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/onenote-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"f868\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-f868\" aria-expanded=\"false\"><i class=\"fas fa-volume-up\"><\/i><div class=\"w-tabs-section-title\">Izi.travel (Storytelling platform)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-f868\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/izi.travel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Izi.travel &#8211; a storytelling platform<\/a>, is a go-to platform where content providers can create multimedia guides for museums, places or cities. Users can access those tours by means of a smartphone app or on the platform\u2019s website.\u00a0 Georeferenced tours can be created containing images, audio recordings, texts, maps, sequential guides, sharing buttons, a customized profile for the content provider, among others. Izi.travel has been used by <a href=\"https:\/\/www.lavmuseu.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">LavMUSEU\/UFMG<\/a> in the organization of guides for Brazilian museums, including the Wise Stones Acessible Circuit, located at the Mines and Metal Museum (under construction).<\/p>\n<\/div><\/div><div class=\"w-slider style_none fit_scaledown nav_dots count_2\"><div class=\"w-slider-h\" aria-hidden=\"true\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"384\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/izi1-e1553562829442-1024x384-1.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"433\" href=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/izi2-e1553562860984-1024x433-1.png\"><span data-alt=\"\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/izi1-e1553562829442-1024x384-1.jpg\" width=\"1024\" height=\"384\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;bullets&quot;,&quot;autoScaleSliderWidth&quot;:1024,&quot;autoScaleSliderHeight&quot;:384}'><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"dcd8\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-dcd8\" aria-expanded=\"false\"><i class=\"fas fa-mobile-alt\"><\/i><div class=\"w-tabs-section-title\">Metaverse (Augmented reality platform)<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-dcd8\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/studio.gometa.io\/discover\/me\" target=\"_blank\" rel=\"noopener noreferrer\">Metaverse<\/a> is a free augmented reality platform allowing museums to create various types of interactive content, or \u201cexperiences\u201d, ranging from visit guides to games. The content is developed on Metaverse\u2019s website and viewed with the help of a smartphone app. Experiences consist of \u201cscenes\u201d, which may present characters, images, texts, webviews, videos, polls, 360<sup>o<\/sup> views, among others. For each experience published, Metaverse provides a unique QR Code and a share link. Metaverse has been used by <a href=\"https:\/\/www.lavmuseu.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">LavMUSEU\/UFMG<\/a> in the organization of guides for Brazilian museums, including the Wise Stones Acessible Circuit, located at the Mines and Metal Museum (under construction).<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"421\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/metaverse.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/metaverse.jpg 1000w, https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/metaverse-300x126.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-image style_circle align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-content\/uploads\/sites\/8\/2020\/08\/ana_cecilia_rocha_veiga-e1597443097352-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Ana Cec\u00edlia Rocha Veiga<\/h2>\n<p><strong>Full-time professor \u2013 School of Information Science<br \/>\nFederal University of Minas Gerais (UFMG, Brazil)<\/strong><\/p>\n<p><a href=\"https:\/\/webmuseu.org\/ana-rocha-veiga\/\">webmuseu.org\/ana-rocha-veiga\/<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"How-To SessionWeb writing for museums: Analyzing principles and best writing practices for digital media through the \u201cWise Stones (Pedras Sabidas) Accessible Circuit\u201d case study Museum communication professionals have developed theories and knowledge about museum texts and institutional discourse. However, over the past decades, the digital revolution has brought about deep changes in our behavior with...","protected":false},"author":1,"featured_media":2398,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2394","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-json\/wp\/v2\/pages\/2394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-json\/wp\/v2\/comments?post=2394"}],"version-history":[{"count":41,"href":"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-json\/wp\/v2\/pages\/2394\/revisions"}],"predecessor-version":[{"id":2495,"href":"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-json\/wp\/v2\/pages\/2394\/revisions\/2495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-json\/wp\/v2\/media\/2398"}],"wp:attachment":[{"href":"https:\/\/webmuseu.org\/mmgerdau-wise-stones\/wp-json\/wp\/v2\/media?parent=2394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}